Graphicwise specializes in branding, as we undersatnd branding is crucial for any business to be successful. Having an effective branding strategy creates a memorable impression on consumers, and helps attract new ones, thus boosting sales and revenues in the long run. While most business owners understand the importance of having a strong brand, there are those who underestimate the effort and investmetn it takes to create a successful branding campaign. In order to successfully create a great brand for a business, it is critical to avoid these common branding mistakes:
Among the biggest branding mistakes is not understanding your brand personality, not knowing what your brand is, and not being sure about what your brand represents. The same way you know who you are as a person, you must know every detail about your business’ brand before being able to successfully promote it. If you aren’t even sure who you are, how are others supposed to know? Once you are able to determine what kind of personality your brand has, other challenges in promoting your brand become easier to overcome. Your brand colors, the language, the tone, and even brand experience will all be developed based on your brand personality. So take time to understand this so that any future marketing campaign becomes more powerful and more targeted.
Brand consistency is everything. A consistent identity fosters familiarity, loyalty, value, and credibility. Inconsistency in branding often appears as unprofessional, disjointed, and even untrustworthy in the consumer’s eyes which creates distance and distrust. Promotions, marketing campaigns, and every communication that reaches your potential clients must strictly adhere to the brand’s style guides no matter if it’s on the website, social networking profiles, or printed materials. You only get 1 chance to make a first impression, and 1 mistake to destroy years of brand loyalty. So always hire the right people that understand this concept when developing pieces and growing your business.
In order to convince consumers that your products or services are better than the competitors, you must prove that your brand is superior to competing brands. If you are just as average as those other businesses by failing to invest in your branding, design, and marketing collateral, then consumers have no reason to choose you, and instead, would shop around and opt for the cheapest alternative, or go for a more distinct solution that represents trust, quality, and value. To tackle this problem, determine a couple of distinguishing characteristics that are your biggest strengths of your business, then build your brand around those strengths to create that difference that sets you apart.
Understanding who your customer is and what they really want is what can make your business extremely successful. Prior to establishing your brand and opening the doors for business, you should understand your demographic, their demands, their expectations, their objections, and their taste. This is often done through focus group research studies and other types of marketing analysis that is critical to building your brand. It is a certainty that you will fail in business if your branding and marketing strategies are not effective in targeting the right audience or delivering the right type of look, messaging, and offers that can resonate with your potential customers. Once you are able to determine your target audience, and understand their psychology, branding and messaging will get a lot easier.
According to Forbes Magazine, branding is the single most important investment you can make in your business. Why? Because first impressions are invaluable, and there is no way to regain the trust, or business of a potential client that was turned off to your amateur branding efforts.
Branding might seems like a costly investment at first, but nothing can hurt your business more than a thoughtless design or marketing campaign that sends the wrong message. A disjointed set of branding collateral will only work to harm your business and kill your dreams of success as it carries no value to your potential clients. Business owners should never forget that they only have one single opportunity to make a first impression, and if not done correctly, it could possibly become the last.
Your customer demographics might not stay the same forever. They change due to various reasons, and your mission is to adapt to such changes to stay relevant. Plus, your competition will never stay stagnant, and will continuously change and redefine themselves to steal away your customers. That’s where rebranding is essential. Rebranding can also happen due to other reasons such as international growth, new management, a bad reputation, or an outdated image. No matter what the reason is, it’s important to stay on top of your game and create a brand that connects appropriately with the consumers at different times in your business’ lifecycle.
To successfully narrow down a trustworthy agency, asking these following questions should help tremendously:
Do they understand your business? In other words, do they have the systems in place to not only understand who you are but conduct the research and develop the strategy to methodically create a successful branding roadmap geared to create success?
How creative are they? Looking at the work they’ve done, do they seem to have a varied set of styles appropriately used for varying clients? Does their work impress you and draw you in or does it seem generic and thoughtless?
What is their past experience? How long have they been in business? What kind of track record do they have? What kinds of clients have they serviced? Experience is key in picking the right branding company as so much is geared through experience, things that will prove to be invaluable to your new venture’s success.
In the digital age, and with everyone having a copy of Photoshop, there should be no shortage of designers or agencies who claim specialization in branding. Look more carefully and pick an agency with solid experience and a good track record. Pricing shouldn’t be a big consideration because you ultimately get what you pay for, so put your business goals ahead of your budget. Having the right branding agency working with you is the same as having a wingman who would go into battle with you to save your life. Look for a partner, not just a vendor and you’ll enjoy working together for the common goal.
Graphicwise in Irvine, CA understand branding mistakes and believes the ingredients to any successful branding or marketing campaign is research, strategy, talent, and execution. That’s why Graphicwise has been successful in helping hundreds of businesses develop powerful brands and marketing campaigns since 2000, giving each client the right tools to differentiate themselves from their competitors and attract more loyal quality customers.
For more information on Graphicwise’ services, including branding packages for any size business, please visit www.graphicwise.com or call 949-438-7373 to discuss your needs in greater detail.