In this era of technology and digital content, your website becomes a significant communication channel to expose your business to potential customers. Creating an eye-catching website and maintaining it is just the beginning, but bringing traffic to the website is a whole other challenge this will be vital for the business’ growth and prosperity. The mechanism behind the success of marketing a website online is called SEO. If you are questioning what SEO means and why it matters, take a look at the helpful information below:
Search Engine Optimization is the process of optimizing your website to get organic (or un-paid) traffic from search engines such as Google. SEO involves making ongoing improvements to your website design, content, and programming code, which in turn, helps improve the ranking of your site on the search engine results pages.
Take this as an example. Your bagel shop may be located on a side street, away from foot traffic. As a result, not too many people can find you or know about your existence. But relocate your shop to the main street with heavy foot traffic and you begin to become relevant.
Similarly, when a person searches for any specific business using search engines, they will most probably only look at the first page of results, and not take the time to navigate the side streets to find you. Being on that first page and having a position superior to your competitors is key to bringing in that potential customer and hopefully making a sale.
SEO matters because depending on how effectively it was utilized, your business could be a customer’s first or second choice, versus not being an option at all. SEO has the potential of greatly increasing your visibility and in turn your revenue because it attracts a large number of targeted customers who are directly interested in your products or services. Also, by using organic SEO, website owners can save on additional advertising costs in the long run, as other forms of search engine advertising for the same type of exposure, such as Pay-Per-Click (PPC) is often much more expensive.
SEO can also improve brand recognition by appearing more on search results, supporting the development of website promotion channels. To be fair, search engine optimization isn’t just a Google thing, or even just a search engine thing. SEO helps promote brands on a variety of platforms, not only within Google but also on social networks such as Facebook, Instagram, and YouTube. Using good SEO is the best way to make sure a particular piece of user-generated content gets seen on a very large network. The more a brand appears on the internet, the more people will be aware of its existence, and would more likely revisit at time of need.
Hiring the right firm isn’t easy. While seemingly everyone is now an SEO expert, SEO does require quite a bit of experience, expertise, and know-how to be effective, not to mention time. Often, clients complain that the person they hired for SEO never did a thing, or they felt they were never a priority. Others complain that they were promised the world, but fell way short of expectation.
A reputable SEO company is not cheap, because it often takes 8 to 16 hours a month to perform intricate work on your website to begin to make a difference. At $100 to $300 per hour, monthly fees can add up — an investment worth its weight in gold. Why? Because SEO is more powerful than print advertising and more beneficial to your business’ long term success than any other type of media or advertising campaign.
Clients should be aware of cheap and gimmicky pricing, that is only meant to draw in clients. You get what you pay for, and by utilizing such cheap services, you are only throwing your money away as the intent of such companies is to do the very minimal work, and care nothing about your business’ growth and prosperity.
Graphicwise in Irvine, CA believes the ingredients to any successful branding or marketing campaign is research, strategy, talent, and execution. That’s why Graphicwise has been successful in helping hundreds of businesses develop powerful brands and marketing campaigns since 2000, giving each client the right tools to differentiate themselves from their competitors, and attract more loyal quality customers.
For more information on Graphicwise’ services, including SEO packages for any size business, please visit www.graphicwise.com or call 949-438-7373 to discuss your needs in greater detail.