The logo of your business is essential to your success. It should be unique, memorable, and representative of the company. Without it, customers cannot identify with your brand and your success may suffer as a result. Therefore, it’s important to consider custom logo design if you are wanting to make an impact in the marketplace. But what is the difference between a cheap logo and a custom made logo? Is it worth getting a custom logo made, or can you get away with buying a premade logo online? Let’s take a look at this issue further.
The Difference Between Cheap Logos & Custom Logos
Cheap logos are usually generic designs that are sold on freelance websites such as Fiverr or Upwork for $5 – $100 USD. These designs often have no real meaning behind them, and can be easily replicated or used by other companies without any repercussions. Furthermore, because they are so affordable, there is no guarantee that what you will receive meets industry standards or even looks professional at all. This means that if you choose to buy one of these logos, you run the risk of having an unprofessional image associated with your business – something that could cost you dearly in terms of lost customers and potential legal action from other companies who own similar logos.
On the other hand, custom logos are unique creations tailored specifically for your brand and its target audience. They are often created by experienced designers who put time into researching what works best for different types of companies – meaning that every element within the design serves a purpose in conveying either information about the company or helping to build its brand identity. A well-crafted custom logo can help set your business apart from others in its field while also making it easier for customers to recognize it when they see it again – something that cannot be achieved with cheaply-made logos purchased online.
When it comes to creating an effective logo for your business, quality matters more than quantity. Cheaply-made logos can not only damage your company’s reputation, but also open you up to potential legal risks due to copyright infringement or inaccurate representation. On the flip side, investing in custom logo design ensures that you have a unique creation tailored specifically for your brand – one which accurately represents both its values and mission statement while also helping build customer loyalty over time. Ultimately, custom logos offer far more value than their cheaper counterparts – so make sure to think twice before opting for a cheap solution!
Branding is storytelling, and at Graphicwise, that’s what we do best. We’re passionate storytellers with a heart for people and a knack for producing creative, cutting-edge ideas.