One of the most memorable milestones in the Graphicwise journey was when Marcus Lemonis and the CNBC crew visited our offices back in 2021 to film part of an episode of The Profit. At the time, Marcus was working to turn around a small alcoholic beverage brand in Sonoma and brought Graphicwise in to handle the company’s rebrand and label redesign. The crew spent several hours filming at our office as we presented the new designs, gathered feedback, and showcased our creative process. After collaborating with Marcus on several business turnaround projects behind the scenes, this was the first time Graphicwise was featured on camera, giving our work national exposure.

Marcus was extremely pleased with the final direction, as was the client. Although Marcus ultimately severed ties with the client due to internal conflicts and uncertainty around the brand’s direction, the episode became a major success for Graphicwise, bringing nationwide notoriety and a wave of new businesses reaching out for branding, packaging, and digital marketing support.

Graphicwise will forever be grateful to Marcus Lemonis for the opportunities he and show presented to our agency.