Graphicwise had the honor and privilege of partnering with NFL star Bob Sanders, former Indianapolis Colts safety and league Defensive Player of the Year, as he prepared to launch his new foundation, Chasing Dreams.

Sanders flew across the country to meet with Graphicwise in Beverly Hills, where the team discussed the vision, mission, and brand direction for a foundation dedicated to helping underprivileged youth pursue higher education. The foundation was focused on tutoring sessions, mentoring programs, after school activities, college visits, ACT/SAT preparation, and readiness to help kids greatness. Based on a joint collaboration effort, the team at Graphicwise presented several high-impact concepts, and one was finally selected as the brand for Bob Sanders’ foundation.

Once launched, Chasing Dreams was met with tremendous success and media attention, and the brand developed for Bob Sanders became more than a visual identity — it became a symbol of hope, opportunity, and possibility for thousands of children throughout Indiana.